What Is Your Frame Of Mind When You Write?

The best ads and salesletters are the ones that make a real offer. You make an offer to the reader to give something in return for the reader’s money (or time, or attention or whatever you want from him or her.) But how desperate are you to make the deal? Mind you, I don’t mean to make the ad sound desperate. That would definitely scare everyone away. I mean desperate in a different way. Let me explain: [Read more →]

Share This

How Good Is Your Offer?

The offer that you give in your marketing material is probably the most critical part of your message to whoever you want to be your customers. But let’s think for a moment.

How often do you spend money on sales and marketing material? I’m sure it’s quite often. Where do you get your marketing ideas from? Probably you look at what everyone else is doing, and do something similar to that. You need to ask yourself- just because everyone else is doing it, does that automatically mean it is the best thing for your marketing efforts? Let’s talk about ads for now. [Read more →]

Share This

Lead generation is critical for any successful marketing campaign. It is the lead generation that, when carefully planned, allows a marketer (or businessperson who is doing marketing) to create a situation where customers are coming to buy the product or service rather than the marketer running after clients for business.

As an online and offline marketer, I’m always on the lookout for interesting ways to look at marketing that I can share with you. Recently I came upon an example from a totally different type of activity which rang a bell in my head. It was one of those examples that made me say “Aha- isn’t that just like what marketing is about?” [Read more →]

Share This

Sending A Marketing Postcard

Before I talk about marketing with postcards, do you know what prospecting is?

It’s the marketing methods you use to find potential customers. Ads. Websites. Sales Letters. Radio. Television. But like everything else, there’s also a problem here.

The ugly truth about prospecting today is simply this: People are no longer paying attention to your marketing messages.

I mean, do you find yourself working harder and and paying more and more for each incremental gain in market share? Isn’t it getting more difficult to distinguish your business image and strategy from that of your competitors?

If you’ve answered “YES” to any of these questions, then chances are your current marketing strategy is on life support. But you’re not alone.

The most challenging problem in marketing products these days is getting your prospects to pay attention to what you have to say.

Did you know that postcards are one of the most inexpensive, effective, and targeted marketing strategies available to you today?

Let’s think about it for a moment… [Read more →]

Share This

Flyers & Brochures

Business stationery, like flyers, brochures, letterheads, logos, envelopes and business cards are often underused as marketing tools in general. But first, some questions:
• Are you satisfied with your business image?
• Do you wish to create a new one…
• Or improve on your existing one?

Do you also want to make sure that you can go beyond just the “good looks” to produce real results to your bottom line?
The solution often lies in the business material you use-
• business cards
• flyers
• brochures
• letterheads
• logos
For example, think about it: your business card is often the first impression that you give a client. So we have to remember the famous saying:
“You do not have a second chance at a first impression.”

[Read more →]

Share This

Making Press Releases

Press Releases are a great way to get potentially big publicity- publicity that will bring clients to your store or office.

Write a press release or get one written for you. Doesn’t matter if you’re a manufacturer of plastic bags or a bricklaying company or a telephone answering service. When people know about you and need you, they’ll come to your door and give you business.

In terms of pricing, you can spend only hundreds of dollars, and get a press release submitted to many thousands of newspapers, journals, TV stations, radio stations and other media outlets and get the kind of exposure worth thousands. [Read more →]

Share This

Make Your Card Work For You

Business cards are quite something. If you want your business card to work for you, you need to take the card to a new level of usability. But let’s stop to think about this:

This happens so many times.

You meet someone in a business meeting or a conference. You hear their elevator pitch about their company or organization. Then they give you their business card.

Look at the card. Looks nice. It’s got an interesting company logo, and has the contact info of the person. You put it in your pocket or purse, right? [Read more →]

Share This

White Papers For Your Company

White papers are a unique solution to a marketing challenge:

• Are you looking for a new way to promote your company?
• You have a product but need to have an information launch before you sell the product?

An interesting and well-written white paper can sometimes do a better job of promoting your business than ads, emails, cold calling, and other methods of marketing. [Read more →]

Share This

Mailing Your Winning Sales Letter

Did you know that a properly written sales letter by a professional writer can be the best solution for your business woes?

• Is your business bottom line sagging?
• Are your profits drooping?
• Frustrated with a lack of new customers?

There are many cases of straightforward salesletters succeeding in bringing in millions of dollars of business. American Express, The Wall Street Journal, Newsweek are three examples of megacorporations whose 2- or 3- page salesletters are classics in the sales copy industry. Not so much because they are beautifully written, but because they produced results.

These salesletters brought in thousands of new customers, revived old ones, and convinced them to buy or use more of the products that these companies offer. [Read more →]

Share This

The Ad To Get You Clients

We’re talking about the ads that we see in the yellow pages, in journals and papers, sometime in emails, brochures, handouts, etc.

Ads that try to sell you products or services. The little squares of text and graphics that if you’re the one who made the ad, you pray that it grabs the attention of the reader to call you, or contact you in some way.

Flip through the yellow pages. What do you see? Most ads have the following “ingredients”:
• Company name (biggest, on top)
• company slogan
• products and services offered
• phone number
• address
• website
• email

But my friend, there’s a problem… [Read more →]

Share This