Believability, or credibility is critical to your marketing and sales process. Want someone to buy something from you? First you’ll tell that person about the product and why he or she must buy it from you. You need credibility so that person’s going to believe you, right? Otherwise without any credibility, they’ll think you’re full …

The best ads and salesletters are the ones that make a real offer. You make an offer to the reader to give something in return for the reader’s money (or time, or attention or whatever you want from him or her.) But how desperate are you to make the deal? Mind you, I don’t mean …

The offer that you give in your marketing material is probably the most critical part of your message to whoever you want to be your customers. But let’s think for a moment. How often do you spend money on sales and marketing material? I’m sure it’s quite often. Where do you get your marketing ideas …

Sometimes you might be struggling with your business and need to be inspired with new marketing ideas. I know that many people like yourself can often feel “stuck” in their marketing and promotion efforts. There are many ways you can get out of the hole that you’re in. One of them is stealing. Of course …