I shall let them speak for themselves.

Here are some logos.

For a company that sold home childproofing supplies

Logo proposal for a linen company

Logo for a Jewish educational program for children

For a consultant who deals with stock market analyses

Logo for a company specializing in building mezzanines for industrial warehouses

The above was for a website offering a directory service.

The one below is a two-page press release for a online security service provider.

The following press release (also two pages long) was for a then-revolutionary website helping people improve their carbon-footprints.

The above flyer for King of Locks was needed for  a very high quality corporate “look”

Here are some others:

A cover of a brochure for an I.T. company, first used in a trade show, then in subsequent handouts and mailings.

An ad and flyer for a label company catering to budget-minded parents who were sending
their kids off to camp for the summer.

A sample order coupon for marketing material for SalesCrafter

For example, the above photo is a photo of an Italian garden villa path; part of a 21-photo exhibition “In Gardens Enchanted” done in 1992 (limited edition original photos still available for sale!)

Although the majority of marketing media today is digital, nothing can replace the emotional impact of an original work of art.

A corporate season’s greeting card using multimedia for a cork company

A poster for a one-woman show

Multimedia rendering of a house (primarily watercolor)

Giclee of a stairway in the ancient town of Tzfat, Israel

I offer my services to your company in the realm of graphic arts to present your business creations in their best light.

Over the years I have acquired numerous skills beyond my original architecture and theatre degree that would give your firm a valuable advantage in today’s market. Along with my architectural and design skills I have done a number of marketing projects, which included extensive graphic design work, and have business experience which required me to deal with inventory and bookkeeping.

From my broad range of skills comes the ability to focus on and deal with the big picture of every project, being aware of aspects that could easily be overlooked. This increases the value of what I can put forward to your firm.

You can contact me at:
Tel: 416-900-3883
Text: 416-500-1333
email: thesalescrafter@gmail.com (goes to my cellphone)

The best place to find out more about me is to look in my profile at

http://ca.linkedin.com/in/thesalescrafter.

I don’t mind if you connect with me in Linkedin. However please explain to me that the reason is because you read this page and are interested in connecting with me for business reasons.

Thank you very much

Joseph Browns

Let’s say you (or one of your employees) have been working on an ad or brochure. Before submitting it to the printers, you wanted a reliable opinion on it. Wouldn’t it be great to be able to ask: “what do you think of this?” and get the full professional attention and response of a marketing man just to check to see if you’re on the right path?

The SalesCrafter’s Steady Progress Retainer ™

You can get this with The SalesCrafter’s Steady Progress Retainer ™, also known as the SalesCrafter SPR. With this we establish a reasonable pre-paid amount (e.g. $500) for the retainer. Any time you need an opinion or feedback on any of your marketing material or even just some ideas you have, you can just send me your material, I’ll look it over and get back to you on it.

How It Works

As I work on your projects, I clock the time that I’ve used up in 1/10th hour increments, which is 6 minutes per increment. So let’s say I’ve worked on a small critique of your ad for 18 minutes, you only pay for 3/10 of an hour. This is what is commonly done by law firms for their legal advice. Here you’ll get the marketing advice with the same ease, since you’ll have me on hand for bits of advice on an “as-needed” basis. After we’ve used up a certain number of hours, the retainer has been used for the full value for your benefit. We can then set up another retainer as you wish.

This is a great way to get that little extra “oomph” in your efforts where you need it and when, and at a very controlled cost.

Special Pricing

Are you a first-time customer who would like to try this out? Promotional prices are being offered on the Steady Progress Retainer ™ for first-time customers on a limited basis. As well, if you give me your next marketing job quoted at a minimum of $2000, I will include in that package a bonus free retainer worth $300 for any other marketing material that you have been working on.

Do not hesitate to contact me for your savings-

You can contact me at:
Tel: 416-900-3883
Text: 416-500-1333
email: thesalescrafter@gmail.com (goes to my cellphone)

You’re a start-up, junior or midsized entrepreneur who:

• knows that the status quo just won’t “make it”
• realizes you need to do something about it
• isn’t sure who to turn to or trust
• is willing to use an outside service

The SalesCrafter will:

1. team-brainstorm to uncover your strengths and weaknesses
2. craft a personalized marketing plan for you that targets your market more efficiently
3. inspires more response to your advertising
4. use proven techniques ranging from “pencil & paper” common sense to the most advanced information technology
5. help you execute the plan to satisfy your business goals

A List of SalesCrafter Services:

Think:

• Marketing & Sales Strategy
• Business Mind Mapping

Do:

• Effective Sales Letters
• Compelling Press Releases
• Productive Website Copy
• Intriguing Email Series
• Efficient Handout Material
• Business Cards
• Flyers/ Brochures
• Action Postcards
• Lead-Generating Ads
• Persuasive White Papers

(Also some extra goodies specially for you (if you need) that I don’t usually tell people about:)

• Resumes and Cover Letters
• Websites
• Logos

You can contact me at:
Tel: 416-900-3883
Text: 416-500-1333
email: thesalescrafter@gmail.com (goes to my cellphone)

You have to establish your credibility in the eyes of your potential customer for a successful sale (via person, a sales letter, ad, website, etc.). There are a number of ways to show people that what you say is true and solid.

I have 11 suggestions that you can use below. You can take the ones that you feel can work for you, and put a lot of emphasis on them in your marketing material:

1) Customer and client lists: They show people how long you’ve been in the business for and how many customers you’ve served. This has to been done carefully because you don’t want to infringe on the privacy rights of your customers (so it’s wise to ask permission to print their name on your customer list).

2) Length of time in business: People will see that you’re not a fly-by-night, come-and-go business. Obviously the longer you’ve been in business, the better. I’m sure you’ve often seen signs on storefronts saying “Established 1867” or some equivalent. Would you feel more comfortable buying from a well-established business? Probably. They’re trying to show you their longstanding business solidity.

3) Past credentials, qualifications, and experience: They establish you as a person who is qualified to discuss with people whatever topic is on hand. For example, what more credibility could come from a person trying to sell you a tennis racket as someone who has won the Wimbledon twice and the U.S. Tennis Open three time times? There’s no question in your mind that this person knows what he’s talking about when it comes to his product. Or a real estate agent who happens to be an experienced contractor- you’ll believe what he says when it comes to houses and what you’re getting for your money.

4) Financial references: Commonly used to show people how successful you are in what you do. The number says it all. If you went to a eyeglass store, and there was a sign in there telling you that this little store did $800,000 of business last year, you’d probably think that this store is doing something right in their business. Your logic will tell you that whatever they say you’ll believe.

5) The number of cities/countries that you serve: What would seem bigger in your eyes- a local vacuum cleaner store selling in a small town or a vacuum cleaner store that services 7 provinces and 3 other countries as well? These numbers can help your credibility.

6) The number of customers served: You can use the now-famous technique that MacDonalds uses- I once passed by one franchise and I saw that MacDonalds now has a tally of 99 BILLION customers served!! The number of customers you have of course ties in with the longevity and reliability of your business.

7) Show someone how good your product is: Show them! Sometimes with products you can do a physical demonstration or a video that displays the actual features and benefits of the products. For example, if you’re selling vacuum cleaners, you can make a video commercial of your product sucking up all the garbage from the carpet. If you sell knives, do a demo of how well your knife cuts through plastic or some fruit or vegetable. And so on.

Testimonials: Long established as one of the most powerful credibility boosters in the marketing world. Let someone else speak for you! Testimonials come in many forms. Written testimonials can be published. Video or audio testimonials can be played. Photographic testimonials (e.g. If you had numerous photos of you standing beside satisfied customers, that is a great way to show people that you have customers and they believe in you). When you allow other people to speak for you about your product or service, the credibility is always increased by at least a few points.

9) “Story books”: A less common, but just as powerful, form of credibility-booster that tell the story of your customer, how they began, how your product or service came into the picture, and how your customer’s problems were solved or desired satisfied. The level of detail in the story allows it to rise above the normal 3-sentence testimonial in terms of credibility.

10) Another less common form of testimonial (and very much underused for this reason) are toll-free 800 “eavesdrop lines” to hear which clients and customers have called in and what they say about your product or service.

11) And finally, many of the mediums above- writings, audio, and video- for all the different types of credibility boosters can be put online in websites and email attachments.

Once you’ve established your credibility hopefully beyond doubt, then you will have customers who are ready to hear what you have to say and are more likely to buy your product or hire you for your services.

You’re presenting something in front of the reader that he or she is willing to spend money on. The offer is the MOST important part of the ad.

Why? Because the offer is the most fundamental part of any transaction. When you are creating the ad, the mindset has to be that you won’t leave until you have the money in his pocket. You have to make an offer that the other person CANNOT refuse, and use psychology to get the person to feel good about buying whatever you offer. That’s the element of desperation that you have to work with.

Imagine the following scenario:

You are stuck in a life-and-death situation where you need $30 in the next hour to pay off a terrorist. John, an ordinary guy, is in the same room as you with $30 in his pocket. He doesn’t know what’s going on, and you don’t want him to. You’ve got one sample of your product, and you’re trying to sell him your product so that you can get that money. He’s planning to leave the room any second. You’re that desperate. He doesn’t care who you are or what you do. Somehow you have to appeal to him, hold his attention right now with the words that come out of your mouth, and sell your product. What would you say in order to keep him in the room and get him to give you his money for your product?

That’s the kind of frame of mind that you have to have in order to compose the sales pitch to sell your product. The famous successful copywriter Gary Halbert said you have to imagine that you’re writing to some half-sleeping slothful couch potato, and your words have to fill him with enough fire to get up off that couch and do something about what you’ve written!!

Most ads don’t even bother to motivate the reader, which is a key goal of the ad. What a pity since the money you’ve spent on advertising ends up a waste of money. Only when the reader acts and does what you tell him to do, then your ad proves its worth.

In a nutshell, your offer has to do a few things- to show him that: (1) You understand his desires or his pain that he wants to solve. (2) Your product is the best one for him. (3) You know what you’re talking about regarding the product. (4) You’re the best person to buy from. (5) He will get a better deal from you than anyone else (6) What he’s getting is so risk-free that he’d be silly not to accept it.

These 6 steps above are just one variation of a few processes that an ad can take a person through in order to get him or her to buy. But in the end the main question you have to be able to answer the question that is in his head “What’s in for me?” . You have to be able to answer the question very clearly, and in a way that he believes whatever you say so that he or she feels comfortable buying from you.